For me the name and packaging of a product helps make the sale. Some years ago I signed up to sell Avon. I figured that my mom liked it and my sister-in-laws too so that would mean some sales for me. Of course when you are selling it you get exposed to new products each and every week. And of course they are described to you in a way that makes you say “Hey, I need that!”
That is when my eyes were opened to BB Creams. BB Creams or Beauty Balms…Blemish Balms, were enticing because the name implies that they are a miracle application that is, in some ways, better than foundation. I don’t like heavy foundations and would use tinted moisturizer instead because of the lightness of the application. BB Cream was new and different and maybe would give you that extra SPF Protection in a “balm”. Doesn’t that sound luxurious? #biteme
Then lo and behold the next trend came out…CC Cream! CC Cream promised to even out the color of my skin and provide a much needed SPF. What a deal! But what if I wanted to correct my color and get the additional moisture that the BB offered? Well I guess I would need to use both which defeats the purpose of “keeping it light”. Then again wouldn’t the tint in the BB Cream do that as well? Still the name of the product enticed me to buy and try it. So I purchased the one and noticed that it was definitely lighter than the BB Cream and really didn’t give me the look that I was going for.
Now I hear that there may be a DD Cream coming out. These “Daily Defense” versions add anti-aging benefits as well. Anti-aging to me is an oxymoron. We are all aging and there is nothing, so far, that is going to change it. I guess these products appear to slow it down a bit though.
And finally there is the EE Cream. It is Estee Lauder’s Even Effect Cream that smooths skin tone and acts as a full face concealer. I will probably hold off on this one for a while.
My conclusion is that BB + CC + DD + EE = a lot of money down the drain when you wash them off at night!